Analyzing Social Media Data in R
4.9(90)6k studentsINTERMEDIATEEnglish
Korshub's take
Master Social Media Analytics with R
If you are looking to move beyond basic spreadsheets and dive into the complexities of digital trends, this intermediate-level course offers a practical roadmap. Instead of just reading about data, you will actively use R to transform raw social media feeds into actionable business intelligence.
What You Will Learn
- Data Extraction & Visualization: Learn to pull Twitter data and turn it into clear, visual stories.
- Network & Geolocation Analysis: Discover how users connect and where conversations are physically happening.
- Real-World Application: Work through diverse datasets ranging from sports and trending topics to tech companies and celebrity discourse.
This is an ideal choice for analysts aiming to refine marketing strategies, monitor competitors, or uncover untapped audience networks through data-driven insights.
About this course
Analyzing data from social media can provide you with valuable insights. It can inform campaign strategies, improve marketing and sales, measure customer engagement, perform competitor analysis, and identify untapped networks. In this course, you’ll use R to extract and visualize Twitter data, perform network analysis, and view the geolocation of tweets. You’ll use a variety of datasets to put what you’ve learned into play, including tweets about celebrities, technology companies, trending topics, and sports.
Access
SubscriptionIncluded with a DataCamp subscription
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