Udemy

Be a Facebook Ads Pro with Dekker: Facebook Advertising

Name: Be a Facebook Ads Pro with Dekker: Facebook Advertising
Price: 84.99 USD
Availability: InStock
Rating: 4.6 (1096 reviews)

4.6(1,096)72k students

Korshub's take

Build Profitable Facebook Ad Campaigns at Scale

Facebook advertising done well separates profitable growth from endless spending. This course teaches the full strategy: how to build B2B and B2C funnels that drive both immediate sales and long-term customer value, how awareness ads function when you're spending serious budgets, and how to optimize complex campaigns simultaneously for profit and growth.

You'll learn advanced targeting using competitor and influencer data, sophisticated retargeting approaches, lead-generation workflows, and how to measure success using real KPIs rather than vanity metrics. The instruction draws from leadership experience scaling marketing at both startups and major corporations.

Advanced audience targeting and segmentation
B2B and B2C funnel design
Retargeting and custom audience strategies
Integrating Facebook with LinkedIn, Google, and YouTube

About this course

Welcome to the ultimate course on Facebook ads! Become a top 1% Facebook ads pro in just a few hours with a top Udemy Facebook Ads course.

Your instructor mastered Facebook ads for over a decade & served as a VP of Marketing for a Google accelerator startup & as a Global Marketing Manager for Sony PlayStation. Learn how to generate leads, acquire customers, and produce massive growth with stellar profits.

He helped countless companies--large & small--with Facebook ads and social media advertising. He also taught college-level digital marketing & received his MBA from the #1 marketing school--the Kellogg School of Management. This is where the father of marketing himself, Philip Kotler, teaches.

Some of the key things you’re going to learn in this groundbreaking Facebook ads course:

What separates the top 1% of Facebook ads marketers from the bottom 99%?
- Advanced Facebook targeting using LeadEnforce (to target followers of certain pages, influencers, competitors, etc & use LinkedIn targeting criteria within Facebook ads!)
- A deep understanding of how awareness ads work at scale. Most Facebook ads "gurus" ignore this objective completely because they don't understand how large-scale Facebook ads work and how to spend budgets wisely.
- How to run & optimize complex B2B & B2C Facebook ads funnels for both short-term profit and long-term growth--simultaneously!
How to generate leads and convert those leads into paying customers - using highly targeted Facebook ads
How to run a massive campaign like a Fortune 500 advertiser (without a big budget!)
How to run a proper B2B & consumer awareness campaign that reaches customers based on how informed they are
How to measure success using key B2B & B2C benchmarks and Facebook advertising KPIs
How to combine Facebook ads with other channels like LinkedIn, Google & YouTube
How to set up retargeting and sophisticated Facebook marketing funnels
How to build custom, highly targeted lists for Facebook ads
How to create and promote content for each stage of the Facebook ads marketing funnel
Lead generation best practices
How to build Facebook ads that will make people buy your product now and long into the future

SECTION 1: B2B Facebook Ads (Business-to-Business Ads)
SECTION 2: B2C Facebook Ads (Business-to-Consumer Ads)

This course is for anyone involved in digital marketing & Facebook ads, including advertising consultants, marketing managers, brand managers, social media managers, and entrepreneurs. Let’s get started!