Khan Academy
FreeBehavioral Economics Fundamentals
4.3(162)2k studentsBEGINNEREnglish
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This course explains core behavioural economics ideas without the math, which is its main appeal. Topics include how people judge by feel rather than as perfectly rational actors, the difference between nudges, mandates and manipulation, social pressure and the fear of loss, and a behavioural design process.
Researchers, marketing professionals, project managers and anyone curious about why people decide the way they do will find the material relevant. As a conceptual introduction, it trades depth for accessibility, so use it to frame later reading rather than as a full treatment.
The instructor is a behavioral economist and attorney, so expect a lens that mixes economics with questions of ethics and policy.
There is so much great research about behavioral economics. It's powerful, useful, and important. However, because of its complexity (and math) it can scare some people off and is only now just starting to become mainstream. This course helps introduce the basic concepts of behavioral economics in a completely math free way. It is based on Guthrie's book I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics).
This course is fun, easy to understand, and backed up by the research. The instructor, Guthrie, has personally read hundreds of the academic papers to know and understand the research first hand.
Topics in this course include:
An introduction to the big ideas of behavioral economics
How humans calculate by feel (and not as a rational actor)
Nudges, mandates, coercions, and manipulations
The importance of social interactions and pressure
The fear of loss
The Behavioral Design Process
Who Is This Course For?
Researchers
Marketing professionals
Project Managers
Economists (or Econ-curious)
Anyone interested in behavioral science
Anyone who wants to understand human behavior and decision making
About The Instructor: Guthrie Weinschenk, J.D.
Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney.
He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics). Guthrie currently lives in Chicago, IL.
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