Bitesized Branding: How to Develop Your Brand Personality

Overview

A short, focused class on defining your brand personality, the throughline that runs across everything from your visuals to your messaging, so it can help attract the right clients or customers. Rather than a long theoretical treatment, the class works through two hands-on exercises designed to get you thinking about your own brand in a genuinely fresh way.

Who It's For

Anyone building a brand who wants a quick, practical way to get clearer on its personality.

Key Takeaways

• How to define a brand personality in concrete terms
• Using that personality consistently throughout your branding
• Two hands-on exercises for thinking about your brand in a fresh way