Branding & Social Media Marketing for Creatives

Building a brand through video

Offered by Skillshare on Coursera, this course is about creating a personal or creative brand, with video as the main vehicle. Its description focuses on authenticity and on producing engaging video content that helps an audience grow.

Who it suits

Creators and creative professionals who want to be seen online are the obvious audience, along with anyone whose work depends on personal visibility. The beginner label makes it accessible for people who have not yet built a following.

What it emphasises

• Authenticity as the basis of a creative brand.
• Video as the format for building an audience.
• Branding and social media treated as one combined skill.

The description is short, so the course page's outline is the best guide to how far the content goes into specific platforms or techniques.