Udemy

Building a Facebook Chatbot in Chatfuel

Name: Building a Facebook Chatbot in Chatfuel
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Rating: 4.5 (2412 reviews)

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Korshub's take

Building a Messenger Bot That Actually Converts

With Facebook Messenger reaching over a billion active monthly users, this course teaches how to build a chatbot using Chatfuel that goes beyond novelty and actually drives sales. It frames Messenger bots as an underused opportunity — most businesses still aren't using them — which creates room for a bot-equipped brand to stand out.

The course walks through the practical advantages bots offer over traditional channels: high open rates compared to email, instant responses to messages, reach that doesn't depend on paid boosting, and personalized, in-conversation sales pitches.

Who it's for

Digital marketers, brand consultants, social media agencies, and small business owners handling their own marketing.

Key takeaway

A well-built Messenger bot can shorten the path from a customer message to a completed sale, without redirecting users away from the conversation.

About this course

Facebook Messenger chatbots will be the next BIG marketing trend in 2017 and beyond.

More than 1 billion people are active on Messenger every month, so why not monetize this platform as part of your/your client's social media marketing strategy?

The beauty is that chatbots are still in their infancy, meaning that very few businesses are using them to sell. This equates to HUGE opportunity for you, as a digital marketer, because deploying a bot will help your brand — and whatever products you're selling — stand out from the competition.

Some advantages of building Facebook bots include...

90% open rates, compared to the average 30% with email marketing
Instant, relevant answers to users who message your page, eliminating slow responses and missed sales
Reach all your fans without paying Facebook to "boost" your posts
Personalize your sales pitches using Facebook data, proving to customers that you understand them
Monetize your conversations inside Messenger without redirecting them to a painfully slow sales page

Whether you're a brand consultant, social media marketing agency, or a do-it-yourself small business owner, this course will teach you how to build a Facebook Messenger bot that converts users and puts money in the bank.