Business Case Writing: Build Proposals for Approval

This course contains the use of artificial intelligence.

Picture the meeting where your proposal goes up for approval.

You’ve done the research. Then someone asks what happens if the team keeps the current process for another quarter. Someone else wants to know which numbers you’ve verified and which ones you’re still estimating. Can your proposal answer both questions without another week of work?

I designed this course to help you write a business case that can stand up to that conversation. You'll work through decisions about evidence, costs, operational capacity and implementation so the reader can see what they are approving and why.

What you’ll build

• A clear problem statement and a baseline your reader can check.

• A comparison of realistic alternatives, including the current approach.

• A recommendation with visible cost and benefit assumptions, risks and trade-offs.

• A practical pilot and review plan that tells the sponsor what evidence to expect next.

Who I designed this for

This course is for managers, analysts, consultants and project leads who need to secure an investment, a pilot, or staff time for a proposal. It's also for anyone who has been asked to make a promising idea concrete enough for another person to approve.

How you’ll practice

I’m Dr. Law Payne. I drew on my graduate training in business to design worksheets and worked examples that let you rehearse the decisions yourself. Use the materials as you go, then bring the same structure to a proposal you are already writing.

Enroll with one decision you need your sponsor to make. Build a case they can examine, discuss and act on.