CLAUDE CODE MARKETING FULL COURSE (6 HOURS)

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If this is your first video: I'm Nick Saraev. I run LeftClick, an AI growth agency. We've done work for large brands you're likely familiar with, like Mr. Beast, Anthropic, OpenAI, and a few others.

In plain English: I help people build systems that generate leads, close deals, and scale businesses, mostly using new AI models like Claude. I also make videos about how to do all of that here on YouTube.

It hasn't always been this way. My family immigrated from a Soviet bloc country (People's Republic of Bulgaria) in the 90s. They worked extremely hard, and we were broke for a very long time. I grew up wishing for more security, stability, and freedom over my own life.

I don't have a programming degree, and never took formal education for IT or workflows. I learned it all myself from YouTube videos like you're watching now.

As for my path: I started my first business at 19 in college. We threw events (mostly parties) at campus bars, and charged people for entry.

That failed to provide me enough money to pay my bills, so at 21, I started another business, a door-to-door marketing agency.

From there, every year, I would start several companies, over 10 in total. I did this in a variety of industries, like e-commerce, photography, videography, SaaS, credit repair, etc. Each grew slightly more profitable, until, at 25, I would start 1SecondCopy, a content writing company. A friend and I eventually scaled that to over $90,000/m. It was my first taste of financial independence, and the reason I'm here today.

Since starting my journey, I've grown a fair bit of capital. To diversify my income, at 30, I began investing in other businesses and advising companies on how to grow in the AI era. These include SaaS businesses, like Clairvo, agencies like Dental Connect, and more.

Collectively, the businesses that I own outright or are a part of generate over $10 million per year. This returns far more than the 5-10% you would get in the stock market, but also requires a lot of my active time. There's a tradeoff there, but I greatly prefer active investing, where I have control over the entities I'm a part of.

It wasn't easy to get here. But I did in the end! For anyone on their own entrepreneurial journey: I wish you luck, happiness, and perseverance. You can make it!

Summary ⤵️
This is THE Claude Code for Marketing course. In it, I will show you how to use Claude Code to replace virtually *every* marketing function, from the generation of creative, to speed to lead, to database/dashboard design, and finally followups.

Chapters
0:00 Welcome + what you'll build
3:30 Download, install and set up Claude Code
7:54 Full interface tour
47:17 The five marketing functions framework
1:03:06 Prompts vs skills vs loops vs cloud routines
1:15:23 Top of funnel: automating ad creative
1:42:53 Building the ad creative skill
2:35:08 AI video creative
2:59:15 Turning builds into repeatable skills
3:11:12 Personalized copy: newsletters
3:43:01 Personalized copy: cold email + fuzzy variables
4:06:22 Speed to lead: email, SMS and voice
4:36:37 Data collection, tracking and dashboards
5:09:55 Bottom of funnel: automated follow-ups
5:33:38 Recap of the five functions
5:35:45 Maintenance and advanced tips
6:01:35 When not to automate + wrap-up