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This course catalogues the biases, fallacies and distortions that shape human judgement, framed for an executive audience. It is built as a reference guide, so each lesson stands alone and you can jump straight to the bias causing trouble.
The list runs from familiar ideas such as loss aversion, anchoring and confirmation bias to less common ones, including symbol grounding and the focusing illusion. The emotional side of judgement, including motivated reasoning and negative attribution, also gets its own treatment.
The course accepts that biases are hard to switch off, and argues that understanding them is the first step toward changing how you perceive and act.
In this course, we will cover the usual cognitive biases, fallacies, and other errors and distortions in human behavior and thinking, and their applications in an executive context.
These can be caused by external triggers, skewed perceptions, other people, and/or many other triggers. Although it's not always easy to simply "fix" these biases, a thorough understanding of them is the first step to changing perception and behavior.
You will learn about both frequent and unknown/obscure biases including:
- Loss aversion;
- Time discounting, baseline discounting, symbol grounding and symbol dependence;
- Motivated reasoning, confirmation bias, negative attribution and many other biases related to emotion;
- Perceived depth and effort manipulation, simplicity and triviality biases, and more;
- Salience effects, the peak-end effect, and others;
- The focusing illusion and affluent pressure;
- Anchoring, framing and context manipulation;
... As well as many others, and how they apply in a corporate and executive context.
The course is presented in a reference guide format. In short, lessons are not sequential or dependent. You can take any specific section and watch it, and the contents will be encapsulated. But naturally, for someone watching the whole course in one go, things will be sequential and ordered. By the time you're done, you'll be an expert on all things cognitive biases.
If this seems the course for you, let's begin!
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Tracking since 15 Nov — not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.
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