Skillshare

Context is Key: Social Media Strategy in a Noisy Online World

Name: Context is Key: Social Media Strategy in a Noisy Online World
Availability: InStock
Rating: 3.9 (398 reviews)

3.9(398)56k students

Korshub's take

Platform-Specific Social Media That Converts

Twitter, Facebook, Instagram, Tumblr, and Pinterest each have distinct audiences and conversational norms. Gary Vaynerchuk—who's grown major brands including GE and PepsiCo—teaches how to tailor your story to each platform rather than broadcasting one message everywhere. The course covers winning content combinations, platform-specific case studies, and real-world wins and losses. Rather than generic "engagement tips," you'll learn the deeper tactic: matching your message to the context where your audience actually is.

Essential for anyone running brand social media or building an audience across platforms.

About this course

Tell the right story. Build a powerful brand.

Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it.

Watch 23 video lessons.

Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers.

Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinterest, Twitter and Tumblr.

Learning from Case Studies. Real-world examples of social media wins and losses you can apply to your own campaigns.

Learn by doing.

Create your own platform-specific social media strategy to apply to your brand immediately. No brand? Not a problem. Try Create a social media strategy for your favorite brand or just follow along.

Please note: free copies of Jab, Jab, Right Hook are no longer being distributed in association with this class. The book was a limited time offer for students who enrolled prior to 11/30/2013.