
edXMost organizations have digital ambitions but struggle to execute. This course bridges that gap with a pragmatic framework: define your supply chain problem, establish data-driven customer and sales funnels across channels, then set clear goals and principles to guide your people through change. The emphasis on "speed of relevance" and "limited waste" signals a lean mindset—not transformation theater, but measurable outcomes.
Worksheets and tools walk you through building a digital roadmap, evaluating results, and refining strategy. Essential for supply chain leaders translating digital transformation from jargon into operational reality.
Establish the customer journey and build a data-driven strategy for a marketing and sales funnel with verifiable results across multiple digital channels. ,Establish clear goals, principles, and priorities to create a roadmap that empowers your people to help lead change. ,Organize to deliver “at the speed of relevance” and with limited waste. ,Define a supply chain problem to be solved through a digital transformation and apply a unique digital transformation framework to find a resolution. ,Evaluate digital transformation outcomes and refine your business strategy.
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Tracking since 1 Aug— not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.

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