Udemy
UdemyEffective LEAD GENERATION For Business (Magnets & Funnels)
4.6(102)3k students
UdemyThis course is built for founders and marketers who have already invested in traffic — websites, ads, email lists — but aren't converting that traffic into leads and sales. Rather than more tactics, it teaches a full system: lead magnets, landing pages, bridge pages, and sales funnels working together.
The course closes with a class project — identifying the right funnel for your product, building it out, creating a lead magnet, and launching a paid ad to drive traffic to it. It's taught by Scott D. Clary, a sales and marketing executive and host of the Success Story Podcast, whose writing has appeared in outlets including Forbes and the Wall Street Journal.
Requirements
Desire to use Lead Generation to promote & grow your business
Description
Effective Lead Generation to get you more leads, demos, sales and conversions so you can grow your business.
You've built a couple of websites.
You've spent thousands, if not tens of thousands of dollars on AdWords, Facebook Ads and other marketing tech.
You've built your lists, you're getting traffic, but for some reason the phone is still not ringing.
Your inbox is looking depressingly empty.
This course will teach you everything you need to know to get those prospects reaching out to you 24/7 with no extra work on your part.
You’re here because you want to know how to get the flood of leads and sales to start pouring in?
You just need one more piece of the puzzle. That's where we come in… This course has taken years of experience and compiled it into step-by-step videos so you can get everything you need to build your own lead generation machine!
At the end, you'll build a lead generation system that will automatically build leads for your business while you sleep.
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WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE
I built this course for people like you.
People who are frustrated with their Lead Generation efforts. Spending tons of time, money and energy trying to capture leads that want to buy their product or service, but are continuously falling flat and not seeing the results they want.
It's not easy to learn how to generate Leads effectively.
I've been there myself.
So let me help you get the business results you're looking for.
Successful Lead Generation is one of the most important things you need to understand and leverage effectively in order to grow your business.
But learning how to do this effectively can be a challenge.
That's why we created this course.
With this course you’ll learn how to build out various types of funnels, how to create pages, write copy that converts and target and drive traffic towards your funnels, ultimately ending up with new leads, customers and sales.
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WHO THIS COURSE IS FOR
This course is for anyone who wants to do Lead Generation l for themselves or their clients.
This course will teach you everything from the technical to the content, to various formats and strategies surrounding Lead Generation and funnels.
After finishing the course, you'll be able to run highly successful Lead Generation campaigns for yourself, your clients and/or your business.
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HOW THE COURSE IS STRUCTURED
The course first gives you an overview of a basic Lead Generation process. After that we discuss bridge pages and sales funnels, both of which can be used for inbound lead generation.
Lastly we’ll discuss 30 different sales funnel options that you can use for different business opportunities, products or customer types.
Leads
Lead magnets
Landing page design
Traffic and optimization
Bridge Pages
The overall page page concept
Determining the offer and angle
How to actually build the bridge page
Funnel Building
Planning and choosing funnel type
Crafting your offers
Creating different kinds of funnel pages
30 Funnel Examples & Definitions
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CLASS PROJECT
Identify which funnel will work best for your customer/product.
Use Click Funnels to build out a sample funnel.
Create a lead magnet.
Launch your funnel and set up a paid ad (one one of the platforms discussed, to drive traffic to your funnel.)
Goal: Identify an ideal customer profile, prospect this customer, prepare and call them and book a demo.
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YOUR TEACHER - SCOTT D. CLARY
As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.
On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.
I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.
I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.
I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary
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