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UdemyGreen Jujitsu: Smart Employee Engagement for Sustainability
4.6(5,083)10k studentsALL LEVELSEnglish
Korshub's take
Green Jujitsu: Alignment Over Imposition
Corporate sustainability initiatives fail when imposed from above without understanding what people actually care about. Green Jujitsu flips that: it finds the overlap between your organization's culture and its sustainability goals, then builds engagement from there.
You'll identify existing interests and motivations, then frame sustainability work through that lens. The approach works whether addressing front-line workers or the boardroom. You'll walk through a workbook at each step, compiling an action plan you take back to your organization.
When sustainability aligns with what people want, buy-in becomes almost automatic.
About this course
With Environmental Sustainability moving swiftly up the corporate agenda, the biggest challenge in facing Sustainability practitioners is undoubtedly engaging employees. Without buy-in, the same decisions will be made as have always been made and the organisation will stick to business as usual.
Unfortunately most employee engagement fails miserably. This is because it is created by Sustainability professionals without any consideration of the interests of key audiences, and simply passes them by.
This course introduces the unique, battle-proven concept of Green Jujitsu. In the same way a jujitsu master adjusts their techniques to exploit the strengths of their opponent, in Green Jujitsu we find the overlap between the interests of our audience and Sustainability and start our engagement there.
During the course we will cover how to identify the existing culture in the organisation and how to use that culture to engage colleagues from the front-line to the boardroom. You will get a workbook to help you apply the thinking to your own organisation at each step, reinforcing the learning and compiling an action plan for you to take away and use.
If you are serious about making Sustainability happen in your organisation (or a client's) then you must take this course.
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