How Did We Get Here?The Development of Analytics in Football

From gut feel to data

The course traces how football decision-making moved away from intuition and toward measurement. Its framing is historical, so it asks how clubs reached today's data-heavy approach before it explains the tools that now sit behind it.

Skills beyond the spreadsheet

The skill list reaches well past raw analysis. Performance reporting, spatial analysis and data collection sit alongside leadership and communication, which hints at the real challenge: getting the numbers in front of the people who make decisions.

• A business angle through analytics and decision-making
• Spatial and performance measurement as core techniques
• Communication and leadership as part of the job

Suited to beginners in sports analytics, and to people in football operations who want a structured history of how their field got here.