Udemy
UdemyHow to Build Habit-Forming Products
4.5(2,530)18k studentsALL LEVELSEnglish
Korshub's take
The psychology of products people can't put down
Nir Eyal, who wrote the definitive Hooked, distills the Hook Model—a four-part framework that explains why Facebook, Pinterest, and Twitter hold user attention so relentlessly. This isn't manipulation theory; it's the anatomy of habit, taught by someone who's built startups around these principles and taught the concept at Stanford.
For product managers and designers, this framework translates into concrete decisions about triggers, variable rewards, and investment loops. It reframes "engagement" from an ethical gray zone into a design discipline you can defend.
About this course
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?
Nir Eyal, author of "Hooked: A Guide to Building Habit-Forming Products" shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog, NirAndFar.
In this course, Nir shares a framework for designing habit-forming products called "the Hook Model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.
Companies need to know how to harness the power of hooks to improve peoples' lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.
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