HubSpot for Marketing Professionals & Teams - Fundamentals

HubSpot for Marketing Professionals & Teams is a practical, hands-on course designed to help marketers use HubSpot confidently to plan, execute, and measure their marketing activities.

This course is ideal if you are a marketing professional, marketing manager, freelancer, or business owner who wants to understand how marketing teams actually use HubSpot in practice.

You’ll learn how to manage contacts in the CRM, capture leads with forms and landing pages, send marketing emails, publish content, run campaigns, and analyze marketing performance — all inside HubSpot.

All lessons are based on the latest HubSpot interface and features (2026) and include practical examples that you can follow along with in your own HubSpot account.

Some sections cover paid HubSpot features, but everything is explained clearly so you understand:

• what’s available in a free HubSpot account

• what requires a paid Marketing Hub subscription

• and when it actually makes sense to upgrade

The course also includes an optional section covering HubSpot CRM fundamentals, which explains how contacts, companies, and properties work. If you are already familiar with CRM basics, you can skip this section.

By the end of this course, you will be able to:

Work confidently with the HubSpot CRM as a marketer

• Understand how contacts and companies are stored in the CRM

• Work with standard and custom properties

• Organize contacts using lists and segmentation

• Track website visitors using the HubSpot tracking code

Capture leads and build your contact database

• Create forms to collect leads directly into the CRM

• Build high-converting landing pages using HubSpot

• Understand how lead capture connects to your marketing funnel

Create and send marketing emails

• Design marketing emails using HubSpot’s drag-and-drop editor

• Manage marketing contact status correctly

• Send campaigns and understand email performance metrics

Publish and manage marketing content

• Create website pages using HubSpot’s Content Hub

• Build and manage a company blog

• Understand how HubSpot supports SEO optimization

Run campaigns and engage your audience

• Manage social media publishing inside HubSpot

• Create ads and chat experiences

• Understand how different channels connect inside HubSpot campaigns

Analyze marketing performance

• Track marketing performance using HubSpot analytics

• Understand how contacts move through the marketing funnel

• Work with reports to evaluate campaign results

Explore advanced HubSpot marketing features

• Run A/B tests on landing pages

• Work with custom reports and marketing dashboards

• Understand how advanced HubSpot features support marketing teams

You do not need a paid HubSpot account to follow this course. A free HubSpot account is enough to complete the core lessons, and we’ll create one together if needed.

Paid features are clearly marked throughout the course so you can skip or explore them depending on your access level.

About the instructor

I’m a certified HubSpot consultant and trainer, working with companies worldwide since 2018. I help marketing teams and businesses set up HubSpot correctly, adopt it confidently, and use it as a practical marketing platform — not just another tool in their tech stack.

Here’s what one of my students said:

“I just completed the course — and my only reaction is: WOW! Super valuable for entrepreneurs, consultants, and small businesses. Thalita managed to transfer her rich knowledge in a meticulous and easy-to-follow way. I honestly never knew the actual possibilities of the HubSpot platform and now I finally do!”
— Tamara Biljman, Content Strategist

You can find more testimonials on my website. I take pride in supporting my students throughout the learning journey, and you’re always welcome to ask questions during the course.

— Thalita

Disclaimer

HubSpot for Marketing Professionals is an independently developed course by Thalita Milan and has not been created, endorsed, or verified by HubSpot, Inc. HubSpot, Inc. has no liability related to this course.