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CourseraIBM & Darden Digital Strategy
4.7(51,372)9k studentsBEGINNEREnglish
Korshub's take
Korshub's take
Backed by IBM and the University of Virginia's Darden School, this specialization frames generative AI as a strategic business capability rather than a purely technical one. It's a smaller program at just under 9,900 learners, which makes sense given its niche: leaders who need to understand generative AI well enough to set strategy, not build models.
What's covered
- Generative AI fundamentals, including model architectures and natural language processing
- Retrieval-Augmented Generation (RAG) and agentic AI systems, explained conceptually
- Responsible AI and risk considerations for deploying AI in an organization
- Practical prompt engineering tools and patterns for real business applications
Who it's for
Aimed at beginners in technical terms but written for a business audience — managers, strategists, and executives who need genuine AI literacy to make informed decisions, not a coding background.
About this course
Get ahead with key business and technical skills. Understand how current technologies are changing industry and create strategy to transform ... Enroll for free.
Skills you'll gain: Generative AI, Natural Language Processing, Responsible AI, Prompt Engineering Tools, Generative Model Architectures, Risking, Retrieval-Augmented Generation, Agentic systems, Machine Learning Algorithms, Generative AI Agents, Machine Learning Methods, LLM Application, AI literacy, Prompt Patterns.
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