Inbound Marketing: Content Marketing, KPI & Google Analytics

Learn how to use inbound marketing strategies to get the best leads and most engaged customers to your site or product.

Then monitor how those leads behave on your website using Google Analytics which is a data-driven approach where you identify and set the right KPIs (Key Performance Indicators) to monitor and work on improving. Once your KPIs are heading in the right direction, so will your business.

WHY IS INBOUND MARKETING GREAT?

The leads find you in a passive way. You don't have to actively promote your business so you have more time to create more content or focus on other parts of your business.

WHAT IS KPI

KPI stands for key performance indicators. These are metrics that you identify that are most important for your business. If you correctly identify your KPI and focus on growing them, that will cause your business to grow as well.

In this course, I'll introduce you to different KPI that you can track depending on what's important for your business. Once you identify your KPI, I'll show you how to monitor that with Google Analytics, which will give you a data-driven approach to marketing and growing your company.

DATA-DRIVEN APPROACH WITH GOOGLE ANALYTICS

You must monitor your KPIs after you set them. Most of the time, people and companies use analytics software to monitor their KPI. The most commonly used analytics software is Google Analytics. In this course, we'll go over how to correctly use Google Analytics to monitor your KPI and most important data points to make sure that you know exactly what's happening on your website.

Keep in mind, not all your KPI data will come from Google Analytics. KPI data can be user enjoyment signals like your product's star rating or any of a large variety of metrics. The key is to identify the most important KPI, and focus on growing that.

INBOUND MARKETING IS MUCH GREATER THAN MOST PEOPLE THINK

Most people think that inbound marketing is simply traffic coming from Google search. But the truth is that inbound marketing can be done anywhere you can do content marketing. Content marketing has a very big overlap with inbound marketing because wherever you post content, people can discover that content, and through that content they can come to your website, and become your clients.

To various degrees, I would consider marketing your products or business on big marketplaces like Amazon, eBay, Etsy, and even YouTube a part of your inbound marketing because potential customers might discover you there, and become clients of your greater business.

TRACKING KPI CAN EVEN BE FUN

Personally, I love checking my Google Analytics and other analytics software every day to see how my KPI are performing, especially if they are heading in the right direction. If your KPI are growing, it can be so enjoyable and energizing to check them. It gives hope that your business and work is heading in a much more positive direction where you need it to go.

RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

Invest in your future. Enroll today.