Udemy

Influencer Marketing for Brands & Businesses

Name: Influencer Marketing for Brands & Businesses
Availability: InStock
Rating: 4.1 (16 reviews)

4.1(16)1k students

Korshub's take

A Dual-Perspective Masterclass

Whether you are a startup founder or an established brand manager, this course offers a rare look at influencer marketing from both sides of the table. Instructor Dekker Fraser leverages his experience as both a veteran marketing executive for brands like Sony PlayStation and a successful influencer himself to provide a comprehensive roadmap.

What You Will Learn

Strategic Outreach: How to source, secure, and manage brand partnerships and influencer deals.
AI Integration: Using AI tools to find influencers and even creating your own AI influencers.
Cost-Effective Growth: Tactics for cheap customer acquisition, including getting free product endorsements and scaling without breaking the bank.
Campaign Execution: Strategies for B2B and B2C markets, including podcast appearances and navigating viral content.

This is an essential guide for anyone looking to break through market noise and drive authentic engagement through modern social media strategies.

About this course

Ultimate guide to influencer marketing from a veteran Fortune 500 and startup marketing executive...

How to get 15 million free views of your product review
The big influencer marketing mistakes and how to fix them
How to find influencers using AI tools
Case studies of influencer campaigns I ran
B2B & B2C influencer marketing tips
How to get influencers to endorse your product (for free!)
The 3 things you're buying with influencer marketing
How to make you're own AI influencer
Influencer outreach
How to find the people who most influence your target customers
How to automate social media for sales conversations
How to advertise to influencers' followers cheaply
How to buy influence at a discount
Secrets of viral content and why most people get it wrong
How to influence journalists & reporters
How to get on podcasts
Thought leadership advertising
How to break through the noise and get noticed in a competitive market
Affordable startup approaches to influencer marketing campaigns
How to acquire customers at scale without breaking the bank

How to source and secure influencer brand deals

How to secure brand partnerships
The rise of influencer partnerships: how to drive authentic engagement

I got 15 million free views when the #1 YouTuber PewDiePie reviewed a brand that I managed. My name is Dekker Fraser and I’ve been doing influencer marketing since 2013. I worked for Sony PlayStation, two Google-affiliated startups, and multiple early and mid-stage startups. Early in my career a Vice President of Disney told me that influencers were the key to cheap customer acquisition. I’ve been applying that advice for many years with great success.

I’ve growth hacked startups with micro influencers for business and consumer products. I’ve worked with YouTubers with millions of subscribers and launched influencer campaigns across various channels. I taught people how to develop AI influencers and use AI tools to find and solicit influencers for partnerships.

I’m an influencer myself with over one million enrollments and multiple channels in categories ranging from business education to tech reviews, entertainment, and travel. I regularly receive offers of thousands of dollars for brand collaborations and free products. I also receive regular affiliate commission from driving product sales. In this course, I’ll teach you proven methods for influencer marketing to promote your products. Having been a brand manager and an influencer, I understand both sides well. That puts me in a unique position to advise you on the most effective influencer partnerships. I’ll walk you through influencer marketing step-by-step.