
edXGenerative AI isn't just a chatbot—it's reshaping how analysts work with data. This course shows you how to embed Gemini and BigQuery ML into your existing data workflows, moving beyond queries into predictive modeling and insight generation. You'll learn to classify customer segments and design targeted marketing strategies powered by AI insights.
Rather than replacing analysts, these tools augment them: faster exploration, pattern detection, hypothesis generation. Practical and immediate—gain hands-on skills with the toolchain that leading data organizations are already adopting.
How to apply BigQuery ML for running inference and leveraging machine learning models in data workflows. ,How to identify and manage supported machine learning models within BigQuery to streamline data analysis. ,How to integrate Gemini and BigQuery for advanced customer data analysis and predictive modeling. ,How to classify and target new customer segments using insights generated by BigQuery and Gemini. ,How to utilize Gemini, Vertex AI, and BigQuery to generate actionable strategies for marketing campaigns.
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Tracking since 1 Aug— not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
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