edX
Lettering for Package Design: From Sketch to Label
3.8(45)13k students
Korshub's take
Labels That Demand Attention
Jon Contino works through his complete label design process, revealing what separates standout labels from forgettable ones. Research, sketching, composition, and final color choices are all deliberate—each decision serves the story the label needs to tell. Whether it's packaging, t-shirts, or something unexpected, the principles hold.
The class is practical enough to pick up immediately and deep enough to inform professional work. Case studies and reference images provide inspiration; the structured walkthrough shows execution.
About this course
Join iconic lettering artist Jon Contino as he shares his process for preparing, designing, and executing iconic graphic labels. Whether it's packaging, t-shirts, or apples, there's a right way to design and illustrate a label — and now you can learn how.
You'll go behind-the-scenes in Jon's studio to explore what inspires him and see his full label design process — from research, sketches, and composition to manipulating final colors on the computer.
With 30 minutes of video lessons, 3 class-specific project guides, links to favorite articles, and a collection of core reference images, this class will inspire you to transform a simple sketch into a real mark. Get ready to make a lettered label you'll love!
Designs by Jon Contino
Access
Skillshare membershipIncluded with a Skillshare subscription
This course is included with a Skillshare membership subscription.
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