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UdemyMastering Your Industry: Competitors, Products, & Suppliers
4.5(11,239)23k studentsALL LEVELSEnglish
Korshub's take
Map Your Competitive Edge
Understanding your industry isn't just background knowledge—it's your foundation for competitive advantage. This course takes you through the key variables that shape every business: who your competitors are, what they offer, where suppliers fit, and where growth opportunities sit. You'll work through six focused sections, from the basics of industry knowledge through supplier influence, customer dynamics, and competing alternatives. The mix of academic insights and real-world entrepreneur perspectives keeps the material grounded in practice, while hands-on exercises let you evaluate where your business actually stands. Whether you're launching something new or repositioning an existing venture, this is the strategic framework that comes before the tactics.
About this course
It is important to develop a solid understanding of your industry. This includes who your competitors are, what products they offer, who your suppliers are, and possible areas for growth. This course walks you through each of these variables and how they impact your business.
This course provides videos from professors and real-world entrepreneurs who have built their own successful businesses, PDF downloads of exercises to complete for your own business, and topic evaluations to see where you stand in your industry knowledge.
The course curriculum is divided into six sections consisting of a general introduction called "Gaining Industry Knowledge" which discusses the importance of why you should be familiar with the different areas of your industry. The introduction is followed by five sections which discuss more in-depth topics to help you understand your industry to give you a competitive advantage. The sections include: Industry Characteristics, Competitive Rivalry, Influence of Suppliers, Nature of Customers, and Substitute Products.
This course was developed for anyone looking to start a new business, entrepreneurs growing an existing business, or anyone looking to refresh their knowledge of the industry they are currently in.
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