
CourseraProduct management is already competitive; doing it with an AI lens is where the market is heading. Microsoft's beginner-level certificate leans into that shift, pairing classic product-management fundamentals with the market-research and roadmap skills needed to ship AI-infused products.
Aspiring PMs with no prior experience, or adjacent professionals (analysts, marketers, engineers) looking to pivot into product roles at scale.
Nearly 78,000 learners have taken this on, making it one of Coursera's more heavily trafficked product-management entry points — a strong signal the curriculum resonates with people actually breaking into the field.
Skills you'll gain: Product Roadmaps, Competitive Analysis, Product Strategy, Market Analysis, Product Management, Product Development, Market Research, Product Lifecycle Management, Agile Methodology, New Product Development, Product Requirements, Compliance Management, Business Research, Microsoft 365, Enterprise Security.
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