Udemy

NAKED BRAND: build the company's brand, stop being naked

Name: NAKED BRAND: build the company's brand, stop being naked
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Rating: 5.0 (1 reviews)

5.0(1)5 studentsINTERMEDIATEEnglish

Korshub's take

A Foundational Framework for Building a Recognizable Brand

This course treats branding as a strategic process that starts well before a name or logo — beginning instead with defining a brand's identity and marketing positioning. It's built around the idea that businesses that skip this foundational work end up competing on price, while those that do it well build genuine emotional loyalty.

What You'll Learn

How to develop a brand strategy and uncover what makes a business genuinely unique
The process of developing a brand name and understanding trademark registration
What to create beyond a logo to make a brand consistently recognizable
How to brief agencies or freelancers clearly so design and copywriting work stays on-strategy

Who It's For

Entrepreneurs looking to grow their business and raise prices, and marketers who want a practical grounding in how brands are actually built, rather than just visual design.

Key takeaway: a strong brand is built from identity and positioning outward — the name and logo come last, not first, and getting the order right is what creates real emotional connection with customers.

About this course

To turn a business into a strong brand any entrepreneur needs to understand the branding process.

This course will help you create a brand strategy, understand how to find uniqueness and express it through naming, logo, visuals and saves a budget, provides a greater sense of your authentic personality and the opportunity to adopt a branding skill to grow the business and start up future initiatives. In the course, I explain methods for developing a brand name, whether you need to register a trademark, what in addition to a logo you need to create to make the brand recognizable. You will clearly define tasks for agencies/freelancers who will be responsible for design and copywriting, speak the same language with them and get amazing results.

This course is for entrepreneurs who are looking to grow their business, raise prices, increase business profitability, brand recognition and customer loyalty and marketers who want to learn how to build brands.

BRANDING BEGINS NOT WITH A NAME/LOGO, but from the designing its identity (DNA) and the marketing strategy (audience and positioning identification). You will understand why people choose your company and overpay for the product and BUILD AN EMOTIONAL CONNECTION BETWEEN THE BRAND AND YOUR CUSTOMERS, TAKING THE BUSINESS OUT OF PRICE COMPETITION.