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FreeProduct Management Playlist [2027 Updated] | Product Management Tutorial For Beginners | Product Management Course | Product Management Tools
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Product and Brand Management
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Korshub's take
What the playlist is
This is a long run of 61 lessons from IIT Roorkee on product and brand management, adding up to about 31 hours and 49 minutes of video. Its length makes it better for steady study over several weeks than for a single sitting.
Who it suits
Students of marketing and management, and professionals who handle product lines or brand positioning, will find the subject matter directly relevant. The playlist dates from 2018, so check that any market examples still match current conditions.
Getting the most out of it
- Work through the lessons in order to build on earlier concepts.
- Take notes on brand decisions and test them against a product you know.
