
UdemyThis diploma-level course maps the entire landscape of professional writing: copywriting foundations, emotional persuasion, text formats for social media and landing pages, SEO strategy, selling formulas, and the commercial offer structure that wins clients. You'll study SMS and email mailing disciplines, understand how text style shapes perception, and explore where and how to build a writing career.
Taught through a structured six-part curriculum, each lesson includes homework designed to build your portfolio. Bonus offerings include dual certification (Udemy plus official MTF Institute credentials with verification), access to a global professional community, and LinkedIn visibility guidance. The instructor draws from real experience working in advertising, education, and freelance contexts, making the material grounded in actual market demands rather than theory.
Welcome to course: Professional Diploma in Copywriting and Business Writing
You will know about: what is copywriting, its prospects, selling texts formulas, how to write SEO-texts, how to write texts for social media, SMS mailing, email mailing, how to write texts for landing pages, how to affect on reader and their emotions, how to write emotional texts, structure of commercial offers and technical tasks, how to look for a job and lifehacks for applying for a job.
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 218 countries and has been chosen by more than 950 000 students.
Exclusive: The Career Accelerator Edition
Why is this course unique?
By enrolling in this special edition, you unlock three strategic career advantages:
1. Dual Certification & Direct Verification Go beyond the standard. Upon completion, you will receive not only the Udemy certificate but also the Official MTF Institute Certificate and Student ID.
· Direct Validation: You will gain access to our automated system to issue your credentials instantly directly from the Institute.
· Credibility: This independent verification adds a layer of professional authority to your CV, recognized by our global partners.
2. Portfolio Building & LinkedIn Visibility In job market, visibility is everything. We don't just teach you skills; we help you showcase them.
· Show, Don't Just Tell: We encourage you to post your course projects and case studies directly to your professional profiles.
· Career Boost: Follow our guidelines to add your new certification to your LinkedIn profile correctly. This simple step significantly improves your visibility to recruiters and demonstrates your commitment to continuous professional development.
3. Access to a Global Professional Community Education is more powerful when shared. You are not learning alone.
· Network: Join thousands of professionals worldwide who trust MTF Institute.
· Stay Informed: Gain the opportunity to subscribe to our industry insights and newsletters, keeping you ahead of trends in management and technology.
Start your transformation from a student to a recognized professional today.
After finishing a course you will get: key knowledge about the work of a copywriter, text formats, how to write them and where to use them; selling texts and their formulas; rules for writing sms and email mailing; rules and structure of writing seo texts; rules for writing a commercial offer; text styles, where and how to look for work
Course Plan:
1. About profession, text styles and formats
2. Emotions in texts
3. Texts for social media and landing page, SEO text
4. Selling texts
5. Commercial offer
6. Technical specification, where and how to look for a job
Course Full Description and Welcome Letter:
Hello!
Welcome to the сopywriting course
In this course, we will learn the key and most important knowledge and skills for a copywriter. The course is compiled based on my experience and the requirements of different companies.
I want to draw your attention to the fact that each lesson has its own homework. By completing these tasks, you will be able to better understand the material covered and already replenish your portfolio.
After completing this course, you can safely get a job without being afraid of not knowing something.
A little about me
My name is Zhansaya, but for you I'm just Saya
I've been writing since I was a teenager. At first it was longreads for my Instagram, then I decided to monetize my skills and got a job as a copywriter in an educational center. Then I worked as a freelance copywriter in an advertising agency, in the medical and educational fields.
I really love this profession: it gives you the opportunity to express your creativity, regulate your work schedule and grow professionally.
I wish you new knowledge and hope that the course will be useful and effective for you!
Linked topics:
Copywriting
Content writing
copy writing
copywriter
Content Creation
seo copywriting
social media content creation
digital content creation
Writing
creative writing
blog writing
business writing
business english
technical writing
business communication
Creative Writing
story writing
content creation
content marketing
content creator
SEO
SEO strategy
content strategy
content writing course
seo content writing
content writer
seo training
Price
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Not the best price we've seen. The lowest we've recorded is $11.99 on 3 Aug.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.