Ready to Roll – The Video Production Process

The production stage of a video

This Coursera module focuses on the shoot itself, the stage where raw material such as camera shots, b-roll and interviews is gathered. It follows on from pre-production planning and treats exposure and shot quality as the means of turning a plan into a visual story.

Who it is for

Students in a video production or visual storytelling track are the natural audience, especially those who already have a plan and need to start shooting. It assumes beginner-level interest rather than prior camera experience.

What it covers

• Collecting b-roll and interview footage with a purpose
• Exposure and shot quality as tools for communication
• Links to editing and visual storytelling skills

The emphasis on preparation before the shoot is a useful reminder that good production starts with the plan.