Retail and Omnichannel Management

Retail's New Reality: Omnichannel or Bust

Retailers today can no longer think in silos—your customer might browse online, try in-store, and return via mail. This course teaches you how to optimize across all channels at once. You'll learn to forecast demand accurately, manage inventory so it's available where customers need it, set prices intelligently, and understand how assortment decisions ripple across locations.

The course profiles how leading retailers are actually navigating this shift, so you see both the strategy and the messy implementation. You'll tackle omnichannel fulfillment (how do you ship from a store?), pricing across channels, and understanding customer needs that transcend single touchpoints. Whether you're in operations, pricing, or strategy, you'll see how each lever pulls on the others, and why a purely channel-specific approach fails in an omnichannel world.