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Rhetoric: The Art of Persuasive Writing and Public Speaking
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This course builds rhetorical skill by analyzing well-known American addresses and examining how their structure and style win over an audience. The speeches are the teaching material, so the abstract principles of argument become concrete and easy to test.
The aim goes beyond writing your own persuasive pieces. You also learn to recognize whether persuasion aimed at you is sound, which matters in a period of heated public debate. The newest edition adds attention to persuasion on social media and to the effect of generative AI on writing.
The course is built around a Harvard professor's on-campus course, so expect close reading of texts and careful attention to wording.
We are living in a contentious time in history. Fundamental disagreements on critical political issues make it essential to learn how to make an argument and analyze the arguments of others. This ability will help you engage in civil discourse and make effective changes in society. Outside the political sphere, conveying a convincing message can benefit you throughout your personal, public, and professional lives.
With this in mind, the newest edition of the course includes a discussion of persuasive speech in social media, and materials concerning the impact of Generative AI on the practice of writing and rhetoric.
We will be using addresses from prominent Americans—including Martin Luther King Jr., John F. Kennedy, Margaret Chase Smith, Ronald Reagan, and more—to explore and analyze rhetorical structure and style. Through this analysis, you will learn how speakers and writers persuade an audience to adopt their point of view.
Built around Harvard Professor James Engell’s on-campus course, “Elements of Rhetoric,” this course will help you analyze and apply rhetorical structure and style, appreciate the relevance of persuasive communication in your own life, and recognize if persuasion aimed at you is valid or not. This course will inspire you to share your viewpoint and discover the most powerful ways to convince others to champion your cause. Join us to find your voice!
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Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides