Udemy
Storytelling for Leaders: How to Craft Stories That Matter
4.2(989)66k students
Korshub's take
Craft Stories That Inspire and Persuade
Leaders tell stories constantly—to investors, boards, teams, and customers. This course teaches structure, not storytelling clichés. Keith Yamashita draws on decades helping Fortune 100 companies find their narrative voice and has developed a reusable framework anyone can apply. You'll learn the story types leaders actually need, the archetypal components that resonate, and methods for refining raw emotion into purposeful narrative. Whether your goal is a pitch, a team rally, or a personal brand story, the course gives you a skeleton to build on.
At 25 minutes, it's an efficient master class in making your message memorable.
About this course
Stories are everywhere. As a leader, it’s up to you to communicate meaningfully about your work and your aspirations. Whether it’s for marketing materials, a client presentation, a unifying story to fire up your team, an investor pitch, or simply a story about you as a person — this 25-minute class with the founder of SYPartners, Keith Yamashita, will teach you how to craft a compelling story that matters to your audience.
Keith draws on years of experience helping Fortune 100 companies tell their brand stories, and has developed it into a structure that anyone can use and benefit from.
He walks you through the types of stories that leaders need to tell, the components of a great story, the archetypes involved, key methods for crafting and refining your story. You don't need any prior experience to take this class. But if you’ve ever been moved by a story — and we know you have — you’ll want to remember that feeling and search for it in the creation of your own.
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