The Complete Guide to Business English in Marketing & Sales

The Complete Guide to Business English in Marketing & Sales is designed to help you speak the language of modern business with clarity, confidence, and strategic insight. Whether you’re a marketing professional, entrepreneur, or aspiring salesperson, this course will equip you with the precise English vocabulary and communication techniques used by successful professionals around the world.

You’ll explore the essential tools and strategies that drive conversion, starting with the Top 3 tools to monitor and improve your conversion performance and progressing to the 12 key metrics that help track and boost your results. Learn how to talk about data, trends, and insights through effective market research discussions, and how to craft your message using powerful branding and positioning language.

Dive into the world of CRM systems, sales funnels, and key conversion vocabulary, and discover how each stage of the customer journey—from product creation to sales success—can be communicated clearly in Business English. Master the language of persuasion by learning how to handle client objections and present tailored solutions, as well as how to identify and reach high-potential leads with precision.

The course also places a strong focus on modern and inclusive communication. Learn how to connect with today’s diverse audiences through inclusive marketing, and refine your approach by investigating and understanding your ideal audience. Break through communication and business barriers with strategies that will elevate your professional mindset and boost your career potential.

You’ll also learn how to:

• Craft compelling narratives that make your marketing memorable

• Understand the synergy between marketing and sales

• Develop a business-oriented way of thinking in English

• Use performance data to increase efficiency and drive action

• Align your communication style and learning strategy with real business goals

Whether you're looking to improve your professional English, communicate more effectively with clients, or understand the strategies behind successful marketing and sales, this course gives you a complete, practical, and strategic foundation.