Udemy

The One Conversation: how to fix or grow any business

Name: The One Conversation: how to fix or grow any business
Availability: InStock
Rating: 4.7 (11 reviews)

4.7(11)1k studentsALL LEVELSEnglish

Korshub's take

One diagnostic conversation, distilled into a course

Built from lessons learned consulting hundreds of small businesses across industries, this course frames itself as the first conversation the instructor would have with any business owner. The approach is holistic: map the high-level milestones your customers move through, then examine the gaps between them to find where the biggest opportunities are hiding.

How it's structured

Across six modules, you'll work through establishing your customer's journey milestones, connecting the path between them, and analyzing that journey to surface your single top opportunity — rather than a long list of things to fix.

Who it's for

Small business owners across any industry looking for clarity, not a generic checklist
Anyone who wants confidence that what they're working on is actually the best use of their time

A structured way to step back from day-to-day operations and see the business as a whole.

About this course

This conversation is the distillation of lessons learned from consulting hundreds of small businesses, in varying industries,
and all around the world.

I refer to this course as "the one conversation" because this is the first conversation I'd have if I were consulting with any business on the planet. The approach is to think through your business holistically, starting with identifying the high level milestones your leads and prospects experience, and then examining the gaps between those milestones to spot and prioritize opportunities for improvement. You can think of it as a progressive diagnostic - when you engage in this conversation, it prompts thoughtful reflection on your current business reality, and the gap between that and the ideal business future.

I believe the lessons in this course are irrefutable, invaluable, and universally relevant (bold claim, I know).

We took the patterns that were revealed from these conversations and translated them into a curriculum that can help any small business reveal opportunities, and prioritize the path forward.

In six modules we'll work through establishing the milestones of your customer's journey, paving the path between them, and analyzing that journey to reveal your top opportunity so that you can pursue it with confidence. There is a peace of mind that comes along with knowing the thing you're working on is indeed the best use of your time - and this diagnostic helps produce that level of clarity.