
Chip Kidd's career has been defined by solving visual problems—how do you make a book cover that stops readers in their tracks? His design for the Brooklyn Book Festival poster follows the same process: assignment, research, conceptual exploration, and execution.
In this 35-minute masterclass, you'll learn the thinking behind his iconic book covers and poster work. Rather than teaching software, Chip reveals how designers think: planning research strategies, evaluating competing concepts, and executing original ideas independently.
Whether you're designing a poster, building a personal brand, or simply curious about how top designers approach creative challenges, this course distills the decision-making process that separates competent work from memorable work.
Chip Kidd is world-famous for designing some of the most innovative book covers of our time. How do his ideas come to life?
This inspirational 35-minute class takes you on a journey through Chip's process for designing an art poster, a real project he took on for the Brooklyn Book Festival in Fall 2016. As he explores his assignment, research strategy, and even graphic ideas, you'll see how the best graphic designers — Chip amongst them — are creative and conceptual problem-solvers.
You'll learn how to:
Plus, each lesson is filled with lesser-known examples of Chip's poster work, as well as comparisons to his popular work in book cover design.
Whether you're creating your own poster, curious about the principles of good design, or just want to see a master at work, this class will help you "think like a designer," hone your visual instincts, and harness the power of graphic design!
Want to dive deeper? Be sure to check out Chip Kidd's first Skillshare class, Introduction to Book Cover Design: Making Stories Visual, as well as Ellen Lupton's Skillshare class, Demystifying Graphic Design: How Posters Work.
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Skillshare membershipIncluded with a Skillshare subscription
This course is included with a Skillshare membership subscription.
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Taught by Chip Kidd — Graphic Designer at Alfred A. Knopf
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