
edXEvery successful company began as someone's idea—but ideas alone don't create businesses. This course bridges that gap by showing you how to test your concept, build the right team, and navigate the inevitable uncertainties along the way.
You'll work through real case studies that reveal how successful founders validated assumptions, iterated on their model, and stayed true to their vision while remaining flexible. The course walks you through each stage: finding a defensible idea, assembling complementary teammates, understanding what customers actually want (not what they say), and recognizing the traps that derail early-stage ventures.
Whether you're starting your own company or leading innovation inside an established organization, the mindset is the same.
Transform Your Idea into a Successful Business with our MOOC!
All of today’s well-known companies got started the exact same way: as an idea within someone’s head. While the idea itself is an important prerequisite for success, it was rather what these individuals did with it that enabled them to become the success that they are today. You can learn to think and act like these innovators too. This course helps you to turn your idea into a real-life business and make it a commercial success:
Find and assess your idea
Turn your idea into action
Set yourself up to succeed
We will walk you through real-life examples of the entrepreneurial process to help you understand how it differs from that of established companies and how you can apply it for your own purposes. A series of homework exercises, tutorials and case studies will enable you to develop a perspective that goes beyond the theoretical scope to prepare you for actual situations.
By doing so, this course will not only give you specific tools to start you own venture but also to transfer the benefits of entrepreneurial thinking to a corporate context, thereby preparing you for leading positions in Business Development , Strategy and General Management and of course as an Entrepreneur. Learners from the industries of Business Development and Entrepreneurs from all over the world have already completed the course.
This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
Enroll now to embark on your journey toward entrepreneurial success!
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Tracking since 1 Aug— not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.
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