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TikTok Ads | TikTok Advertising by a Fortune 100 MBA

Name: TikTok Ads | TikTok Advertising by a Fortune 100 MBA
Price: 49.99 USD
Availability: InStock
Rating: 4.8 (162 reviews)

4.8(162)23k students

Korshub's take

TikTok advertising from someone at scale

TikTok advertising is still new enough that most marketers lack structured knowledge. This course fills that gap with insights from someone with 12 years of social media advertising experience, an MBA from Kellogg (ranked #1 for marketing), and real roles managing marketing for a Google-backed startup and global products at Sony PlayStation.

You'll learn to choose objectives, find patterns in high-performing ads within your industry, allocate budgets, and optimize campaigns. The material covers lead generation, app installs, traffic, video views, and conversions, and applies to both B2C and B2B scenarios from startups to enterprises. Expect practical frameworks grounded in data-driven decisions, not hype.

About this course

Learn how to build effective TikTok ads & TikTok advertising campaigns from scratch in 2022. Get pro tips from a 12-year social media advertising veteran with an MBA from Philip Kotler's Kellogg School of Management, the #1 business school for marketing. Your instructor was a VP of Marketing for a Google accelerator startup and a Global Product Marketing & Brand Manager for Sony PlayStation. He taught college-level digital marketing and taught social media advertising for the Direct Marketing Association.

Choosing the right TikTok advertising objectives
Seeing what TikTok ads are performing very well in your industry (so you can copy them!)
TikTok targeting options and how to choose among them
Making & delivering high-performing TikTok ads
Data-driven best practices for video advertising (e.g., determining how long your video needs to be to maximize impact)
Key advertising mistakes to avoid
Optimal budget allocation for various TikTok advertising objectives
Lead generation in TikTok
App installsTikTok ads
Traffic TikTok ads
Video views TikTok ads
Conversions TikTok ads
Analysis & marketing automation for TikTok ads to optimize results
Reporting on advertising performance
Assets

This TikTok advertising course covers ads for both business-to-consumer and business-to-business marketing. This course is also relevant for startups as well as large, established companies. I'll walk you through how to adjust the advertising based on your company size and whether you're marketing to consumers or businesses.