Good typography clarifies your message; bad typography buries it. This course teaches you to recognize what makes typefaces work: the light and dark tones in a sans family, the expressive details of serifs, and the weight of slab faces.
You'll create a business card using the composition and type techniques covered, turning abstract principles into tangible design decisions. Whether you're a beginner or a designer seeking a refresher—or an artist, writer, illustrator, or developer adding typography to your toolkit—you'll leave knowing how to add meaningful complexity to your work.
Clean, smart typography makes you (or your client) look clean and smart, too. Clunky, incompetent typography...well, you know the drill. Good typography is a pleasure to read; bad typography sucks the energy out of your content and leaves it for dead by side of the road.
What You'll Learn
What You'll Make
You will understand how to recognize and exploit great typeface and how to create intriguing, seaworthy compositions. You will create a business card using the typography elements covered in each lesson.You will complete this course knowing how to clarify your message and add meaningful complexity to your work.
Take this course if you are a beginner who wants to unlock the power of type, or if you are a designer looking for a quick refresher. Artists, writers, illustrators, and developers will all find something useful in this free workshop.
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Taught by Ellen Lupton — Author and educator, MICA
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