Udemy
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UdemyZoho Campaigns: Creating and Sending Your First Campaign
4.5(804)12k studentsBEGINNEREnglish
Korshub's take
Your first Zoho Campaigns email, from list to send
This is a straightforward onboarding course for anyone new to Zoho Campaigns, walking through the basic mechanics of building and sending an email campaign rather than general email-marketing theory.
By the end, you'll know how to build a mailing list and audience for a campaign, design content using predesigned or imported templates, schedule and send the campaign, and read campaign reports to understand audience behavior and improve open rates. It also covers connecting Zoho Campaigns to Zoho CRM so campaigns can go straight out to your stored leads and contacts.
Who it's for
- Anyone at a company that's already decided to use Zoho Campaigns
- Marketers starting a new role where Zoho Campaigns is the tool of choice
- Anyone who wants a clearer grasp of how to run an effective email campaign
It's a tool-specific, task-focused course — useful if Zoho is, or will be, your stack.
About this course
Zoho Campaigns: Overview and Getting Started is designed for the new Zoho Campaigns user. The course will go through the basic steps of creating an email campaign and highlight key features of Zoho Campaigns to help jump-start the user’s email marketing efforts.
By the end of the course, users will know how to:
- Build a mailing list and create an audience for each email campaign.
- Design email content, using predesigned templates or importing existing templates.
- Schedule and send an email campaign.
- Analyze Campaign Reports, using statistics to learn about audience behavior and improve open-rates.
- Integrate Zoho Campaigns with Zoho CRM. (Zoho CRM is the lead management app within the Zoho Suite. This integration allows users to quickly and easily send an email campaign to their leads or contacts stored inside Zoho CRM.)
Who should take this course?
- People whose company has decided to use Zoho Campaigns for email marketing and need to learn how to use the system.
- People who are joining a marketing position in a new company that is using Zoho Campaigns.
- Marketers who want to get a better understanding of how to create effective email campaigns.
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