40 Years of Pro Copywriting Knowledge in 5 Hours

🔵 Download the Worksheets and Templates Mentioned in the Video Here: https://drive.google.com/drive/folders/1TygGkkQdW3e3a1K2GaaslQRrw8b79ryu?usp=sharing

Want the slides for this course? Join the Copy That! Patreon ➡️ https://www.patreon.com/posts/free-slides-for-78121239

Join our kickass email newsletter for new free resources ➡️ https://www.copythatshow.com/yt-signup?video=mWNYE5yVOzk

Want help getting clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️
https://courses.copythatshow.com/growth_bundle?video=mWNYE5yVOzk

Join the Copy That! Discord server ➡️ https://discord.gg/QXmGNYgsCJ

====
The Fundamentals of Copywriting

Everything beginners need to know to learn the basics of copywriting, marketing, and writing to sell.

The free copywriting guide linked above contains everything you need to get started (including how to find clients...)

Plus...

There are resources, templates, worksheets, and invites to a free copywriting group above!

==
0:00 - Why This Video Exists... (I'm Alex Myatt - Hello New Copywriters!)
1:15 - PART 1: The Power of Copywriting
3:32 - What Can You Expect?
5:48 - Problems With Copywriting and Why 'digital Marketers' Fail
6:48 - Writing for a Company...
12:58 - Writing for a Prospect...
15:55 - Anti Market Focus: Beware of Vanity Metrics
19:37 - Direct and Indirect Response Schools of Advertising
25:23 - What's the Problem With Modern Copywriting?
29:33 - The Role of Copy
32:15 - A Few Things to Keep in Mind
57:08 - 5 Stages of Awareness
1:18:08 - The Secret Weapon Most Marketers Are Afraid to Use
1:35:15 - Research
1:38:35 - The Sticky Research Process
1:40:12 - Product Research
1:41:46 - Research Template and Resources (Linked Above and Available in CC # how-to-start-copywriting channel)
1:45:10 - The Ideal Client
1:50:15 - The Existing Brand
1:51:40 - Competitor Research
2:01:05 - Market Research
2:03:23 - VOC
2:16:42 - 5 categories of VoC (+2 to Clear Up the Rest)
2:29:37 - Final Research Steps
2:33:32 - So, How Important Is Research?
2:35:50 - PART 2: Putting All This into Practise
2:38:57 - The 5 Subconscious Questions
2:47:41 - Planning Copy: Laying Out RIOA
2:51:49 - Formulas to Craft Ideas
2:58:07 - Offer Building
3:12:39 - The Next Step to Planning Copy
3:13:08 - Don't Fall Victim to the Attention Span Fallacy
3:21:01 - Copywriters Are Attention Managers
3:26:00 - Structuring Copy
3:28:02 - Messaging Hierarchy
3:40:11 - The Final Part of Planning: Spit Drafting
3:46:35 - Turning Your Research and Planning into Copy
3:49:47 - Adapting IVOC Data
3:55:05 - Dimensionalization
4:01:43 - The Core Copywriting Structure
4:04:49 - The Lead
4:06:47 - Headline: The Most Important Aspect of Copywriting
4:14:05 - The Body
4:25:05 - The Close
4:39:19 - Editing Copy
4:53:57 - Some Other Useful Tidbits...
5:01:08 - How to Improve Your Copywriting (Long Term)
5:08:55 - Summing It All Up...

Copy That! is hosted by Alex Myatt, Rod Satterwhite, Sean MacIntyre, and Lindsey Hough.