FREE 10-Hour Copywriting Course (2026)

Built around eight persuasion principles

Rather than a sequence of tools, this course is organised around 8 numbered copy principles, each paired with a contrast such as specific conditions and text versus subtext. The approach is psychological: the principles aim to explain why a reader responds, not just how to write a sentence.

Who it suits

• Copywriters who want a principle-led approach rather than templates.
• Marketers who write ads, landing pages or emails and need more persuasive angles.
• Anyone who has learned the mechanics and wants to understand reader motivation.

Practical notes

The timestamps suggest long sessions per principle, so pace yourself and apply each one to a real draft before moving on. The principles are the core of the video, so give them your full attention rather than skimming for the bonus material.