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This Coursera course asks a narrow question: which kinds of sales video actually persuade a viewer to buy? It is aimed at people who sell a product or service online and want video to carry more of the pitch, whether on a website, a YouTube channel or a promotional page.
The skills attached to the course lean toward selling and promotion, with sales strategy, selling techniques and product promotion sitting alongside video production and Facebook. That mix suggests the video is treated as one part of a wider sales plan rather than a standalone production exercise.
Skills you'll gain: Selling Techniques, Sales Strategy, Video Production, Facebook, Product Promotion, Promotional Strategies.
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