Udemy

Account Based Marketing: B2B Marketing, Lead Generation

Name: Account Based Marketing: B2B Marketing, Lead Generation
Availability: InStock
Rating: 4.3 (264 reviews)

4.3(264)17k students

Korshub's take

Mastering the ABM Framework

If you are ready to move beyond broad-spectrum marketing and start targeting high-value accounts, this intermediate-level course provides a practical roadmap for Account-Based Marketing (ABM). Rather than just discussing theory, the instructor provides step-by-step instructions for building campaigns that drive pipeline revenue and qualified leads.

Who Should Enroll?

This curriculum is specifically designed for B2B marketers looking to execute targeted strategies, but it is equally valuable for:

Entrepreneurs and Business Development Managers
Salespeople aiming to align with marketing efforts
Product Managers seeking deeper account insights

Key Takeaways

You will learn how to navigate complex digital landscapes, including LinkedIn, Twitter, Google, and Facebook, to reach key decision-makers. The course covers everything from building targeted lists and integrating cold email to replicating successful direct mail campaigns. Through real case studies and strategic frameworks, you'll learn how to track performance using modern ABM funnels and identify the influencers within your target accounts.

About this course

Attention B2B Marketers, Salespeople & Entrepreneurs!

Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.

Learn how to:

Generate pipeline revenue and qualified leads quickly
Execute an ABM advertising campaign in LinkedIn
Generate millions of dollars in pipeline revenue (theoretically, no promises!)
Develop an account-based marketing strategy for content and email nurturing
Replicate the success of high-impact ABM direct mail campaigns
How to do account-based targeting and advertising through Twitter, Google, and Facebook
Build a targeted list used using various methods
Track performance using the latest ABM-style marketing funnels
Identify and leverage people who influence your target accounts
Integrate cold email and other tactics into your ABM campaigns

This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.

This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.

I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.