Udemy

LinkedIn Marketing & LinkedIn Lead Generation with Dekker

Name: LinkedIn Marketing & LinkedIn Lead Generation with Dekker
Price: 69.99 USD
Availability: InStock
Rating: 4.6 (144 reviews)

4.6(144)16k students

Korshub's take

B2B LinkedIn Strategy at Scale

LinkedIn advertising demands a different mindset than consumer social media—and this course reframes how you approach it. Rather than chasing vanity metrics, you'll map the complete acquisition funnel from awareness through close. The instructor's MBA from a top-tier business school and hands-on advertising experience since 2011 shape a disciplined, funneled approach. A real case study of a 500% ROI campaign grounds the theory. You'll learn Account-Based Marketing, Sales Navigator tactics, company-page strategy, and the mechanics of LinkedIn Ads across various campaign objectives. The funnel structure (TOFU/MOFU/BOFU) is the critical framework that transforms LinkedIn from a networking site into a lead-generation and customer-acquisition platform. For B2B professionals serious about measurable customer growth—not just content visibility—this delivers actionable strategy.

About this course

Welcome to the ultimate course on LinkedIn marketing, lead generation & advertising in 2023. Master B2B social media marketing!

I've been advertising on LinkedIn since 2011, and I have an MBA from the #1-ranked business school for marketing in the USA.

The main benefit of this course is teaching you how to use LinkedIn to get new customers. For example, I'll walk you through a case study on how one ad campaign generated a 500% return on investment. To get customers we’re going to use LinkedIn ads, but also account based marketing (ABM), LinkedIn Sales Navigator, your LinkedIn company page, and other tactics such as automating connection requests.

After this course, you’ll be able to acquire new customers using LinkedIn efficiency by using the top, middle, and bottom of the marketing funnel. You’ll be able to put together a LinkedIn customer-acquisition plan.

I'll talk about LinkedIn ads of various types with different objectives. The key to cost-effectvie lead generation and customer acquisition is mapping out the entire funnel, not just short-term lead generation.

The major sections of this LinkedIn marketing course are:

BOFU (Bottom of Funnel): generating short-term revenue
MOFU (Middle of Funnel): tactics such as product education & nurturing that will enhance BOFU
TOFU (Top of Funnel): generating broad awareness and problem education to provide the basis for subsequent revenue generation

I'll talk about the details of LinkedIn campaigns I worked on and provide 3rd-party case studies. I'll give you tutorials, strategies, and tactics to pull everything together.

This is a more structured approach to LinkedIn marketing than my previous courses which focused on jumping straight into tutorials.

This course is for people in B2B marketing and potentially those in outbound sales and business development.

Let’s get started!

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