Udemy

AI SEO Mastery w/ OTTO By Search Atlas: A Step By Step Guide

Name: AI SEO Mastery w/ OTTO By Search Atlas: A Step By Step Guide
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A Step-by-Step Walkthrough of OTTO SEO by Search Atlas

This is a tool-specific tutorial built entirely around OTTO, Search Atlas's SEO platform, walking through the real setup and configuration steps rather than general SEO theory.

What's Covered

Adding the OTTO Pixel to WordPress using the Code Snippets plugin, and configuring Google Search Console for ongoing management
Integrating client properties into Google Analytics and Google Business Profile
Optimizing title tags, meta descriptions, alt text, heading tags, canonical tags, and OpenGraph tags for both search visibility and social sharing
Advanced tactics: internal linking, semantic analysis, and entity optimization, plus tools like the AI Landing Page Builder, schema markup modules, and the Custom HTML Content Module
Content strategy using topical maps and supplemental content tools
Local SEO — optimizing Google Business Profiles, managing reviews, posting updates, and building local citations — plus tactics like Cloud Stacks for backlinks and press release distribution

Who it's for: marketers and site owners already using or evaluating OTTO who want a guided, feature-by-feature walkthrough rather than generic SEO advice.

About this course

The OTTO SEO video tutorial provides a comprehensive guide to optimizing websites and enhancing online presence through various SEO techniques and tools. The course covers adding OTTO Pixel to WordPress using the Code Snippets plugin, configuring Google Search Console for efficient management, and integrating client properties into platforms like Google Analytics and Google Business Profile. It highlights the importance of optimizing title tags, meta descriptions, alt text, heading tags, canonical tags, and OpenGraph tags to improve search engine visibility and social sharing.

Advanced modules delve into strategies like internal linking, semantic analysis, and entity optimization to enhance site performance. The course also introduces tools like the AI Landing Page Builder for creating customized local pages, schema markup modules for structured data, and the Custom HTML Content Module for efficient web page expansion. Additionally, it explores content creation strategies using topical maps and supplemental content tools.