Google Analytics 4 Tutorials

An official starting point

This is a tutorial series published by the Google Analytics channel itself. It covers GA4 from initial setup through events, conversions, audiences, integrations and consent mode, with lessons that give code and configuration steps viewers can follow on their own sites.

Best used as

A hands-on companion to a live website. Because the lessons include code and configuration, have your site ready and work through each step rather than only watching.

Note

The listing is short and does not list episodes, so the channel's playlist will show the full sequence and which topics are covered in each video. Because the series comes from Google's own channel, its setup steps reflect the product as Google presents it, which is a useful reference when documentation changes.