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AI is moving from experiments to core business decisions, and this course is built for the leaders who have to decide where it fits. Rather than a tour of tools, it focuses on forming a strategy that is effective, executable and tied to the organization's priorities.
Examples from organizations such as Shell, IKEA and the NHS ground the frameworks in practice. The payoff is a draft blueprint you can test against your own business rather than a list of trends to watch.
Executives, senior managers and decision-makers who must sponsor or oversee AI projects are the intended audience. Hands-on engineers will find it high level, since the emphasis is on direction and organizational change rather than implementation detail.
AI Strategy is a comprehensive, executive-level course designed to help leaders, managers, and decision-makers understand, plan, and implement AI across their organizations.
We are living through a defining moment in the history of business and technology. AI is not simply another trend—it is a general-purpose technology, on par with electricity or the Internet, already reshaping every industry, every function, and every role.
Today’s organizations are operating within what can best be described as a hyper-innovation cycle, where AI converges with cloud computing, robotics, extended reality, biotechnology, and quantum computing. This convergence accelerates change across every sector of the global economy.
And the numbers speak for themselves:
$15.7 trillion — the estimated contribution of AI to the global economy by 2030
2× global economic growth — AI could double annual growth by 2035
40–60% of jobs in advanced economies are exposed to AI
But this isn’t just about disruption.
AI will augment human capabilities, unlock new roles, create new business models, and fundamentally change how value is created.
The question for every organization is no longer if to use AI, but how. Is your AI strategy effective, executable, and aligned with your priorities?
This course will help you answer that with clarity and confidence.
What You Will Learn
Using practical frameworks, real-world case studies, and step-by-step strategic guidance, you will learn how to:
Understand the evolution of AI—from early expert systems to today’s multimodal and agentic models
Navigate the era of hyper-innovation and the technologies accelerating it
Identify high-impact AI opportunities across products, services, and operations
Build a strong data foundation and transform into a data-driven organization
Translate AI strategy into execution through planning, governance, and change management
Measure results through effective KPIs, scorecards, and strategic storytelling
Learn from leading examples (Shell, IKEA, NHS, biotech innovators, and more)
Apply essential principles for successful AI design and deployment
By the end of the course, you will have a concrete blueprint for designing an AI strategy—and the practical knowledge to execute it in a way that delivers measurable, sustainable business value.
Ready to Lead Your Organization Into the AI-Driven Future?
Enrol now and become the leader who turns AI from a buzzword into a competitive advantage.
Start building an AI strategy that drives real business results—today.
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Tracking since 15 Nov — not enough history yet to tell you whether today's price is any good. Watch the course and we'll tell you when it drops.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.
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