AI Strategy with Andrew McAfee

AI is revolutionizing industries, but strategy matters more than novelty. Andrew McAfee, MIT's principal research scientist and co-founder of the Initiative on the Digital Economy, distills two hours into the essentials: how AI reshapes business and how to actually integrate it into your strategy, not just your tools.

The course moves beyond hype. You'll examine how AI transforms specific industries and explore what that means for your business. Digital transformation often fails because it's treated as a technology project, not a business redesign. Effective AI strategy aligns technology, people, and process.

You'll explore generative AI specifically—the model that changed the conversation—and emerging trends that signal where the technology is headed. The goal is clarity: understanding what's genuinely transformative versus what's marketing, and making informed bets with limited resources. For executives, strategists, and technical leaders who need grounded perspective on AI's real business impact.