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UdemyAnchor Sales Force Product Training Program - Part 2
4.6(852)1k studentsBEGINNEREnglish
Korshub's take
Sales Enablement Training, Part Two: Audience And Distribution
Continuing from Part 1, this installment of the Anchor Sales Force training program moves from product knowledge into go-to-market execution — who each product category is actually for, and how products reach the shelf. It maps out the ideal target audience (including age range and preferences) for each product line, then walks through the process for appointing and listing distributors and retailers.
Who it's for
- Sales representatives working within the Anchor sales force
- New hires who need to understand distributor and retailer onboarding
- Anyone continuing from Part 1 of this training series
Key takeaways
Expect coverage of sales targets and the incentives tied to achieving them, an overview of the company's advertising efforts including its social media presence and promotional videos, and assessments after each lecture to reinforce retention. It's a structured, company-specific onboarding course rather than general sales theory.
About this course
Anchor Sales Force Product Training Program is a comprehensive course that will help you gain complete knowledge about the company, its products, its distributor and retailer profiles, its target audience as well as your sales targets and potential incentives. You will learn about each product offered under each distinct category, their features and benefits, available SKUs and applicable flavours and fragrances. This course will help you understand the company’s history, acquaint you with top management, inform you about current industry trends and quality standards maintained by the manufacturers.
In the second part of this comprehensive course, you will learn about the ideal attributes of the target audience for each product of the company across categories, including their age range and ideal preferences. The process for appointing and listing distributors and retailers is also outlined within the course with detailed assessments for each step in the process to aid better retention and understanding of the topic. As you progress through this course, you will be made aware of the targets expected to be achieved by you as well as the incentives that can be earned through successful achievement of these targets. You will get to know about the advertising efforts of your company including their social media presence and promotional videos. All of the information within the course will help you understand your role in the company better and help you pitch your company’s products to distributors. There will be detailed assessments after each lecture that will test your knowledge and help you recall the material learnt.
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