Udemy

Making Content Your Greatest Sales Tool

Name: Making Content Your Greatest Sales Tool
Availability: InStock
Rating: 4.8 (16 reviews)

4.8(16)1k studentsBEGINNER

Korshub's take

Overview

This course covers Assignment Selling, a technique from the "They Ask, You Answer" framework that turns existing content — articles, videos — into a direct sales tool, handed to prospects to address their questions and objections before a sales call even happens.

Who It's For

Aimed at beginners in sales or marketing roles, especially teams that already publish content but aren't seeing it translate into faster or better sales conversations.

Key Takeaways

What Assignment Selling is and how it fits into a broader inbound strategy
How assigning specific content to leads produces better-informed prospects
Ways this shortens the sales cycle by disqualifying poor-fit leads earlier
How to make sales conversations more focused on a prospect's actual needs

Taught by Marcus Sheridan, the course aims to bridge the gap between a content team's output and a sales team's day-to-day conversations.

About this course

Does your sales team not see the value in content? Do they think you’re wasting time? Are your sales not improving even though you’re publishing article after article, video after video? Assignment Selling might be the missing piece of your inbound marketing puzzle.

When implemented, Assignment Selling, one of the fundamental pieces of They Ask, You Answer, puts the content you create into the hands of your sales team to help them address prospect questions, objections, and concerns head-on and close deals faster.

For your business, it can lead to:

Better informed leads: Because leads are being showed exactly what content to consume for their needs, assignment selling allows them to be better informed about your business, service, and what using it entails.
More effective sales conversations: Since leads are better informed, sales conversations can focus on the prospect's specific needs and issues. There's little need to go over general background information as that was covered by content shared earlier.
Faster sales process: Less time spent on educating means the sales process can move along more quickly. In other words, deals can close faster — while leads that aren't a good fit can be disqualified faster.

We have helped hundreds of businesses across multiple industries improve their sales processes using Assignment Selling, and in this course, Marcus Sheridan teaches you everything you need to know to make it a success at your organization.