
UdemyGoogle started as BackRub. A bad name can doom an otherwise good idea. This course distills a decade of naming expertise into a repeatable process that actually works. Scott Lancaster and his team at Clementine House Branding Agency have helped thousands of brands land strategic names that stick.
Rather than guessing, you'll learn the neurological reasons certain names work better than others. The frameworks are proven and actionable—designed for entrepreneurs launching startups, business owners renaming their company, or anyone wanting to offer naming as a service. Expect step-by-step guidance that anyone can follow, plus ongoing support. The goal is to turn brand naming from a guessing game into a confident, repeatable skill.
Creating great brand names can be tough.
So although this course shares the science to what makes a great brand name, the results are down to you.
Did you know Google was originally called BackRub?
Can you imagine going to 'BackRub' to search the web?
Yup, us neither.
So you can see how valuable it is to get brand naming right!
Scott Lancaster and his team at Clementine House Branding Agency have helped thousands of brands find great strategic brand names.
But now he's sharing his unique process with the world, to help others follow his approach and find brand names that make sense for your business.
A decade of expertise all perfectly crafted into a concise course which guides you through the entire process.
How can we guarantee you'll find some great brand name options using this course:
Science - We don't just cover the basics. You'll learn the neurological reasons why some names are better than others.
Entraining - We believe learning should be fun. So our courses at Lancaster Academy of Design & Brand are created to keep you engaged.
Actionable Frameworks - The frameworks and methods in this course have been proven to work over the past decade.
Step-By-Step - We're crafted a step-by-step guide to allow anyone, with any level of experience, to craft worldclass brand names.
Support - If you need any additional help along the way, we're here to assist and support you.
Who this course is for:
Entrepreneurs wanting to find a great name for their start up.
Business owners renaming their business.
People wanting to learn how to name brands and sell it as a service.
Price
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Not the best price we've seen. The lowest we've recorded is $11.99 on 3 Aug.
This is what we recorded in US pricing — not every price this course has ever had, and prices differ by country.