Skillshare
SubscriptionBranding Your Creative Business: Designing Your Logo
4.4(32)5k students
Korshub's take
Seven Steps to Your Logo
Part 2 builds on foundational branding work from Part 1: knowing your market, positioning, and brand essence. Now you'll channel those insights into a visual identity—the logo that represents your creative business.
For Creative Entrepreneurs
Photographers, craft makers, pattern designers, bakers: if you excel in your craft but feel overwhelmed by branding, this class meets you where you are. It focuses on getting focused and moving forward, not perfectionism.
Visual Identity in Action
A logo is personal and deeply tied to your brand. This structured approach helps you navigate that emotional terrain and emerge with something you believe in and your customers recognize.
About this course
Following on from Part 1 of this series of classes, this class will help you design your brand logo in 7 easy to follow steps.
Part 1 of Branding Your Creative Business helped us define exactly what our brands were all about, our target market and how to position yourself in your industry. In this class, we will carry all that forward to help you design a logo which will form part of your visual identity.
Designing your own logo is a tough job as it's so personal and deep down we are probably all perfectionists. This class will help you get focused and start moving your brand forward in terms of the visual identity.
This class will be aimed at people running creative businesses - such as photographers, craft makers, pattern designers, bakers - people who are talented in their field but feel overwhelmed by branding and designing their logo.
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